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Marshall McLuhan
Media Theorist · Canadian · 20th c.
Canadian media theorist. He pioneered the analysis of the relationship between media and human perception through concepts such as "the medium is the message" and the "Global Village." He foresaw the digitized society before the internet was born, making him one of the most important thinkers of the 20th century. With the arrival of the social media age, his analysis has been re-evaluated.
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