Ideal
Directional Framing
Show the direction you want to aim.
- Intuitive name
- Ideal
- Mechanism name
- Directional Framing
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MODEL K · 31 TRAITS
Ideal / Norm
DEFINITION
Definition
Ideal presents a desirable direction to others. Norm presents a standard that others can share and apply.
This is a different perspective than what individuals base their decisions on.
Norm
Normative Framing
Present standards that can be shared and applied.
- Intuitive name
- Standard
- Mechanism name
- Normative Framing
Principle, Universal and Norm: the difference
Explain communal gardening
Ideal
Show the finished image to your fellow gardeners and tell them how you want to create a garden where everyone can sit down and spend time.
Seeker ILE-Q
Norm
She shows the gardeners a plan of the paths and pots: “Keep pots out of the path and leave this much space.” Norm presents a shared standard that everyone can apply.
Peacemaker SEI-DIn everyday life
Ideal
We will present to the outside world the desired direction and vision. When we move forward with something with someone, it appears as a shared idea of “which direction we are heading.”
- Explain to the team the state you want to achieve and the direction of your activities.
- Connect the meaning of the proposal to what kind of shape it aims to be.
We would like to aim for this state.
If you rely too much on presenting direction, it may be left too much up to the recipient to decide what specific criteria to use when making a decision.
Norm
You present standards that others can share and apply. When working with someone, you make clear what conditions need to be met.
- In your briefings to your team, set common standards for decisions and actions.
- When implementing the proposal, state in words the conditions and handling methods that each person can apply.
Let's make decisions based on this standard.
If we are biased towards presenting standards, it may become difficult to see the direction and purpose of those standards.
